One guy, I think it was TechCrunch’s Ouriel Ohayon, said he likes to visit startups to “smell the startup.” […]
Other journalists have told me they get nervous about a company if they claim to be a software house, yet there are too many “pretty people” running around. Engineers are rarely pretty. Or, if they are too scripted. Or if they have ostentatious offices. Startups should be in pretty cheap surroundings.
[…] back to the smell of the startup. The offices were in a low-cost place. They had what looked like used furniture. Clearly no expense had been overdone. And the people we met were geeky, passionate, and not very good on camera. Makes my job a little tougher, but tells me that we were in front of the real deal, not some dance and pony show. Funny, the same CEO even does his own videos on its Web site, along with the same cruddy furniture.
Quelle: The smell of a good startup
Wenn das Startup dann irgendwann mal den Schritt in die mittlere Reife gemacht hat und sich einen eigenen Büro-Komplex aus dem Boden stampft, hat man dann einen etwas grösseren Spielraum:
Then there’s our building. Steve Jobs basically designed this building. In the center, he created this big atrium area, which seems initially like a waste of space. The reason he did it was that everybody goes off and works in their individual areas. People who work on software code are here, people who animate are there, and people who do designs are over there. Steve put the mailboxes, the meetings rooms, the cafeteria, and, most insidiously and brilliantly, the bathrooms in the center — which initially drove us crazy — so that you run into everybody during the course of a day. [Jobs] realized that when people run into each other, when they make eye contact, things happen. So he made it impossible for you not to run into the rest of the company.
