Mittwoch, Mai 07, 2008

Marketing richtet alles

MBA - Mal Besser Arbeitslos?

What’s clear is that Sprint is run by MBA-trained executives who see everything as a general “business” problem. In their minds, the same things apply to selling phones as toothpaste. How about this idea: Take $100 million and use it to design a better phone?

Quelle: Sprint Spending $100 Million to Advertise iPhone Knock-Off

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