Samstag, Juli 05, 2008
Wieso Starbucks schwächelt
What went wrong at Starbucks? To invoke the venerable business cliche, they didn't stick to their knitting. Their core business was overcharging consumers for coffee, and a very lucrative business it was. Then they started selling dreamy CDs, and the company even helped produce a movie, "Akilah and the Bee," that bombed at the box office. Schultz bought a basketball team and started hanging out with Mick Jagger and Paul McCartney, the usual recipe for business disaster.
Quelle: A bitter-tasting jolt for Starbucks - The Boston Globe
Labels: Kaffee, USA, Wirtschaft
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