Wer will schon Pfennigfuchser als Zielpublikum

Most advertisers want people to buy their product, i.e. pay for it. When an app (on any platform) is free and sponsored by ads, a large portion of its user base will be people who want something for free. If we’re allowed to generalize here, they don’t want to pay if they can avoid it.

Quelle: Royal Pingdom: The irony of ad-sponsored apps