Steve Jobs sel. hatte eine messerscharf-klare Auffassung des Zwecks seiner Firma:
So, as people reflect on Steve Jobs‘ legacy, surely one fundamental issue should be his attitude toward corporate purpose — with his devotion to customers, not shareholders, and his ability to withstand short-term pressures in the name of product excellence. As he enters the pantheon of great business leaders, it is hard to argue against his vision of the purpose of the corporation, given his remarkable success in carrying it out. Future debates on this fundamental subject must put Jobs‘ conception at center stage.
