If you had simply „listened“ to Blockbuster’s customers you’d think the best way to compete with them would be to have cheaper late fees or a bigger selection in your store. Netflix actually went a step further and understood the underlying customer problems (e.g. even going to a video store is a hassle which is why you end up with late fees in the first place) and created a product that was truly disruptive.

Quelle: Dare Obasanjo aka Carnage4Life – Facebook „stream“ redesign: Disruptive companies don’t listen to their customers – Mark Zuckerburg

Dieser Eintrag wurde am Sonntag, 22. März 2009 um 17:10 aufgeschaltet und ist unter den Labels Wirtschaft abgelegt. Du kannst das Blog auch über RSS 2.0 abonnieren. Du kannst einen Kommentar oder einen Trackback hinterlassen.