Sonntag, 22. März 2009, 17:10 Uhr

Wie Unternehmen weiter als an den Tellerrand denken

If you had simply „listened“ to Blockbuster’s customers you’d think the best way to compete with them would be to have cheaper late fees or a bigger selection in your store. Netflix actually went a step further and understood the underlying customer problems (e.g. even going to a video store is a hassle which is why you end up with late fees in the first place) and created a product that was truly disruptive.

Quelle: Dare Obasanjo aka Carnage4Life – Facebook „stream“ redesign: Disruptive companies don’t listen to their customers – Mark Zuckerburg

Labels: Wirtschaft

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