Instead, they keep a Thing Table and a Data Table. Everything in Reddit is a Thing: users, links, comments, subreddits, awards, etc. Things keep common attribute like up/down votes, a type, and creation date. The Data table has three columns: thing id, key, value. There’s a row for every attribute. There’s a row for title, url, author, spam votes, etc. When they add new features they didn’t have to worry about the database anymore. They didn’t have to add new tables for new things or worry about upgrades. Easier for development, deployment, maintenance.  The price is you can’t use cool relational features. There are no joins in the database and you must manually enforce consistency. No joins means it’s really easy to distribute data to different machines. You don’t have to worry about foreign keys are doing joins or how to split the data up. Worked out really well. Worries of using a relational database are a thing of the past.

Quelle: High Scalability – High Scalability – 7 Lessons Learned While Building Reddit to 270 Million Page Views a Month