I remember the tail end of our time as a web design company. When we started we did 20 page proposals. I remember pulling all nighters getting a proposal ready. Pages and pages of stuff. What a waste of time.
Towards the end we were doing one page proposals. It didn’t seem to matter. We were going to get the job or we weren’t. Over six years I never saw a connection between length and detail of proposal and winning a job.
Quelle: A reminder of how simple business can be when you don’t make it complicated – (37signals)