While CD sales are down, the number of households with DVD players more than tripled over the past five years to 84 million and sales of DVDs rose to 1.1 billion from 313 million in 2001. Does anyone really think that consumers could buy 800 million more DVDs, worth $10 billion or more, without cutting back on some other entertainment spending? Similarly, the number of households with broadband Internet connections almost quadrupled to over 36 million. […]
Quelle: Music CD, I’m just not that into you
Einleuchtend. Bei mir ist die Situation vergleichbar: Anstelle von Musik-CDs habe ich in den letzten Jahren viel eher DVDs gekauft – und Vinyls von Trance-Klassikern.
Die Unterhaltungsindustrie, und die Musikindustrie im Speziellen, macht den Fehler, dass sie quasi einem Tunnelblick gleich nur ihre Verkaufszahlen sieht und dabei nicht bemerkt, dass das Geld in andere Bereiche abfliesst. Wie schön drückt es der Autor doch aus:
Established players almost always fail to adapt to change. It’s the nature of a free market. […] So you won’t be surprised to learn that if you look at the five-year stock market performance of the 130 or so sub-industry sectors tracked by Morningstar, radio, film and TV producers, broadcast TV, advertising and media conglomerates are five of the 12 worst performers, the very worst.
Bravo, BusinessWeek!
